This article investigates the ways in which Latvian sawmill workers understand the effects of global capitalism in postsocialist Latvia, here represented by the establishment of a Swedish industry in the forest-rich region of Talsi. Technology, organization, language, culture, as well as “masters”, are imported specially from Sweden, and all are deemed necessary in order to make the plant competitive. The article is concluded with a discussion of how we shall understand this kind of colonization project with stability as an inbuilt goal in relation to a world economy that all the more builds on transitory relationships to places, as well as rapid movements across state borders. The article also problematizes the conceptualizations of postsocialist studies in relation to concepts such as postcolonialism,
neocolonialism and neocapitalism.