The paper examines the interrelations between culture and economy in recent Danish globalization
strategies. Taking as its starting point the thesis of an emerging ‘national competitive state’ the
paper shows the huge importance ascribed in Danish globalization strategies to national culture
as a force for economic competition. The ensuing version of ‘Danishness’ is discussed with reference
to the literature on ‘neo-nationalism’ and, more specifically, it is argued that current Danish
globalization strategies can to a significant extent be viewed as assertions of the inherent economic
rationality of neo-nationalism in an emerging global ‘knowledge’ or ‘innovation’ economy.